Thursday, 7 April 2011

How effective is the combination of your main product and ancillary tasks?

Radio transcript

Presenter: Hello! I'm Josh Turner and welcome to the latest edition of 'Media Madness'! This week I are joined with an up and coming new director, Sophie Osborne, who will be talking to us all about how to make your own pieces of work effective and giving us some useful tips. Sophie, your most recent piece of work has been your music video for Eliza Doolittle - Pack up. I've also heard on the grapevine that you created all the marketing pieces for the project such as the magazine adverts and the whole digipak. Can you tell us how you made the combinaton of all these components effective?

Sophie: Well Josh, I believe that the digipak, magazine advertisement and the video itself for 'Pack up' all went together to create a good advertising campaign for the song. I produced them so they all followed the same style which was bright, colourful and mostly hand-drawn. I felt that these aspects would show the audience that they were all part of the same 'family' and make it easier for people to relate them to each other. This is often needed in todays music industry in order to help make singles 'sellable'.

Presenter: Great, so are there any particular factors that you used in the pieces to ensure they were effective?

Sophie: Of course. One particular factor that I wanted to keep similar throughout all parts was the mise en scene. I wanted to use bright contrasting colours such as purples and yellows as they really stood out against each other and this made it more eye catching. There are also connotations for using purple as the main colour on the front cover, as this colour is very royal and also is associated with nobility and spirituality. This is extremely relevant to the 'Pack up' narrative as in some ways the character is noble, and also spirituality can be represented in the fantasy that she is having about becoming self confident.

Presenter: I see yes, purple has always been my favourite colour.

Sophie: (laughs) Mine too! I suppose you could say the key theme throughout the combination of pieces was the idea of a fantasy world that the girl was dreaming about. In this fantasy she feels more self confident and generally better about herself, which is something I think a lot of young girls out there can relate to! I tried to replicate this idea within the digipak and the magazine advert. I used hand drawn art so that it looked and felt like the girl may have been drawing these herself in a 'doodle' like way.

Wednesday, 6 April 2011

Radio transcript cont.

Presenter: Excellent. I'm sure all the listeners out there are also dying to hear whether there were any risks you took? And whether these risks were effective or not?

Sophie: One thing that I personally didn't want to use in the production of my work was the use of screen shots, and where possible I didn't want to use any photography either. I thought that this would tie in well with the 'fantasy' theme, as photography would look too real, whereas a hand drawn picture looks like it has come straight out of someones imagination.

Presenter: Very understandable. But didn't you use photography in your magazine advert?

Sophie: This was one area that I thought it would work by using photography. You will notice that I did use other medias mixed with the photography to create an even more contrasting feel between 'real' and 'fantasy'. I wanted to make the image seem as though the character was in a daydream yet we can see what was going on in her head where all these random thoughts were flying around. Although some feedback I heard said they thought the piece was too busy; I think this is more realistic as people don't just have a simple thought in their head, they have lot's of random ones flying around.

Presenter: Okay. So, you've mentioned that you kept the theme of a fantasy world running through all the pieces. Would you be able to explain to the listeners some ways that you done this effectively?

Sophie: No problem. Even though I didn't take screen shots of the actual video to use for the digipak or magazine advert, I still tried to incorporate key themes from it such as trees, suns, flowers, grass etc. I feel that this made sections like the digipak especially more relatable to the song, which would then improve chances of it selling. If people can recognise that the front cover of the digipak relates to the video, then they are more likely to think "Ah I love that song!!" and purchase it. The fantasy world that she was dreaming of was also fun and bubbly; like the artist herself. This shows the audience what kind of personality, and what kind of music that artist may be heading to create in the future.

Presenter: I've got to say that one of my favourite aspects of the video has to be the different costumes and style that you gave the artist. Fancy giving us a quick tip on the fashion?

Sophie: There's really no specific style that I used over and over again. I did try and keep the whole image quite 'urban' as I felt that this is becoming bigger in music videos and audiences can relate to it, rather than if she was driving around in some flashy, designer car which realistically nobody can afford. The fashion used made made a complimentary contrast to the bright, bubbly setting around her and shows yet another side to her personality as an artist. The fashion can also be used as a way to draw audiences in. If someone is fashionable, young girls are more likely to watch what's on screen to get the latest fashion tips etc. I know I used to be one of those girls!

Presenter: There's some really good points there Sophie. I'm afraid that's all we have time for today though, you'll have to come back for another interview when you're next project is done?

Sophie: Definitely! It's a date.

Presenter: Lucky me! (laughs) Ok, you've been great Sophie but now it's time to get back to the music. Would you like to introduce the song for us?

Sophie: Sure! Here's Eliza Doolittle - Pack up, but be sure to go and check out the video too!!.....

Tuesday, 5 April 2011

In what ways does your media product use, develop or challenge forms and conventions of real media products?

Throughout the making of my music video, I was constantly comparing it to the conventions that are already exisiting in the music industry. An average 'pop' video would usually follow many of the trends that I included in my video, such as; bright primary colours - greens, reds, yellows, blues, teamed with high key lighting, choreographed routines and shots of the performer. I stuck to most of these conventions when making my pop music video as I didn't want to break the boundries too much which would then make it unrecognisable as a music video.

Todorovss theory suggests that there does not just have to be a beginning, middle and end to piece of narrative, but it can undergo other transformations throughout. To try and break some conventions of videos with my work. I included this theory. Instead of just having a linear narrative I incorporated other techniques such as flashbacks of her 'before and after' being confident. I also jumped back and forth between locations to make the piece more complex to watch. My piece did not have a strong narrative as the aim of my video was to produce a visually stimulating set of scenes that was bubbly and fun. I don't personally think that my video needed a strong storyline as a lot of pop videos follow the form of having an abstract, random video that has no meaning and allows the viewer to interpret it how they want. From audience feedback it was clear the the audience need something to follow even if this means they make up a narrative themselves. With the narrative of my piece I tried to go against normal conventions of a music video that are just linear as my piece is more about the audience interpretting it how they want in a way that makes them feel better and more confident about themselves.

Also, with the narrative of my piece I included another common convention of music videos; the withdrawal of footage. I used lots of various locations throughout my video but only introduced them gradually, flicking to different locations as different sections of the song progressed. By penultimate chorus of the song the editing was much faster paced which brought a climax to piece and then as the video ended, the editing became much slower which brought the piece to a close nicely. The shots of the sky and the subway are flowing and slow which shows that the piece is relaxing and drawing to a close. This is a usual convention of a music video as the song itself often follows a storyline with a climax, and the video therefore imitates this narrative.

After analysing other music videos in my planning and research section of my product I an see that my video includes a lot of aspects that follow the normal conventions of a music video. I followed inspiration from existing products such as Natasha Bedingfield - These Words, where they have also used parts of stop motion and the same mise en scene that I included in my video. This is something that Eliza Doolittle uses in her other videos so it made sense for me to follow this theme through into my own work.

Although I strongly stuck to the conventions in some ways, in others I chose to challenge these forms. In my music video it is solely the main character and no-one else. In some of my feedback this was picked up on and I recieved comments that said it would have been more interesting with more characters but I do not think that this lowers the standard of my work in particular. I think just having the artist in the video is often a good way of introducing a new artist as it allows the audience to get a feel for her personality and if they give a good performance, which I think Cesca did, then this can be equally as endeering as if there were more characters interacting with each other.

Another convention that I decided to use for my piece was the miming of the lyrics by the 'artist'. This is something that I thought would make the piece more intersting and personal to the audience as it made it seem as though Cesca was directly speaking to the viewer. As there wasn't a strong narrative to my piece then the majority of the video was based around the performance that Cesca gave. I feel that this was achieved well and was believable, especially in the grafifitt which added to the visual aesthetics of the video.

Finally, the last way I followed the conventions was the characters costume in the video. This was typical for a music video as she wore laidback and up to date clothes that were in fashion currently. This meant that my audience could relate to the artist more when they saw her in the video and magazine advert.

Saturday, 19 March 2011

Analysis of feedback

From my feedback there are some positive and negative points that were made.

Positive
The first main point that was made was that the video fitted really with the song and the genre that it was for. Another point that was made was the miming was 'really effective' and made it seem more like a convential professional music video. Various people also said that there were a good range of shots and the different locations mixed with the editing gave the piece a good pace that fitted with the song. The final positive point that I can gain from my feedback was about the use of the stop motion animation and the normal animation. My audience said that this split up the piece well and the shots were really effective which i'm very pleased with!

Negative
The main negative point to gain from the feedback was about the structure of the piece. A few people said that they thought it would have been a more interesting storyline if there had been other characters used in the video and also the flashbacks could've been done better as they were not always obvious that they were meant to be flashbacks/daydreams.

Friday, 18 March 2011

Audience Feedback

1.
- Fits really well with the song
- Really like the magazine scene
- Like the different camera shots
- Lip syncing fits well when song is playing
- Overall really well done!

2.
- Varied shots
- Steady video
- Good editing with a mixture of things going on
- Liked the reverse bit
- It looks very professional and something I would expect high end music video guys to create
- Not sure what's wrong with the quality?

3.
The video looks good with the song lyrics, and it is effective when she is miming the words. The effects with the money and magazine works well. Well done!

4.
Lip syncing worked most of the time, but you should have got that other guy to do the voice, having more than one character would have added to it. The shot with the graffiti was really nice and there was some great ideas. Just could have had more structure and another character.

5.
Really good piece of work Sophie! The mise en scene and the shots really fitted in well with the cheery atmosphere of the song. I also really liked your variety of shots and setting throughout the video. Well done!

6.
- Opening shots a little blurry - Is this supposed to be like this?
- Excellent syncing with music
- Good stop motion
- Great idea - Well put together and very professional!
- Great locations
- Good mixture and flowed well

7.
- Lip syncing was very good
- Notes were cool
- Locations were good
- Motion blur for was annoying but it kinda added interest. Actually I think it detracted from a great piece of work.

8.
The whole video is really effective and works really well with the song. The radio is a great idea at the end. Your mise en scene is good it makes the whole video seem lively like the song. Well done.

9.
I LOVED IT. Great storyline, great effects, great lip syncing, great mise en scene - just great!

10.
- Love the stop motion
- So many good shots!
- No criticisms


Thursday, 17 March 2011

Magazine advert




Due to the feedback that my piece was too busy I experimented with positioning of the 'fantasy' parts of the picture. I decided to have most of the flowers etc on one side of Cesca and th
e writing of the piece on the other side. I also made the font so that it wasn't overlapping Cescas body as this made it clearer to read. In doing this I think the piece benefitted massively as it was clearer to look at, but still included the busy sections, the only difference was that they are all in an actual section rather than dotted all over the picture.



Wednesday, 16 March 2011


This is my magazine advert for 'Pack Up'. When coming up with ideas for my digipak I especially liked the idea to have drawn images mixed with real pictures. This would further create the feel of a fantasy world. Originally I had decided to do the magazine article completely drawn and full of different patterns and colours but then I came up with this idea, which I think is more efficient for time - to fill a whole A4 page in complete detail would take a long time and I would never be happy with the outcome as I would feel it is too amateur. Instead I decided I would go with the mixed medias approach. I wanted to have an 'edgier' scene for the main picture rather than Francesca in a field or something, so I chose to have her against a brick wall, which I think fits well with the graffiti scene in the actual music video. I think these makes it seem younger in some ways. Again, I wanted to go for the feel of a fantasy world and make it look like she was in her everyday life, yet she was imagining all these things around her. I particularly like the way it looks like the flower and grass are coming out of the ground, and the sun and clouds (if animated) would be moving across the wall. I think this adds a bit of depth to the picture as well rather than a flat image.

I used the same font as is on the digipak as well which draws all three tasks together, which is how I feel it should be as they are all advertising the same song. It makes it more likely that the audience will remember that piece as if they see the advert they will instantly relate it back to the video and the digipak and make it stick in their mind; especially if it is an eye catching piece which I hope mine is.

There are a couple of downfalls with this piece. For example, it looks slightly amateur in the way the title and 'Out Now' have been put. This is something I am considering developing as it makes the piece look less professional. In order to do this I will have to look into what existing pieces have as their promotional part and adjust this to adapt my piece.


Tuesday, 15 March 2011

Magazine advert research




Before I could start creating my magazine advert I needed to gain inspiration and ideas for the usual conventions of an music advert. Above our some of the examples I gained from my research. A common trend in all of them is the information. They always include the title of the piece and the artist, as well as some information on date of sale and often some comments/reviews about the piece. The mise en scene of the Madonna and Gwen Stefani pieces are bright and colourful which I think is most effective. The Ellie Goulding piece goes with a more iconic, simple feel but I don't feel this is relevant for my piece. From these images above another convention that is seen is the use of a profile of the artist themselves, and this often takes up the majority of the piece.

Final Digipak

Below is my final digipak in the template. I am very happy with the piece, I think it has a good mise en scene which is bright and colourful. A connotation of this is that the girl in the video is longing to be self-confident but at the moment is not happy with her life and how things pan out for her. The hand-drawn style of the piece represents her fantasy world in which she is confident and life is good. I decided to do the digipak hand-drawn as then it is like something the girl could have doodled whilst fantasising about her life. The sun, rainbows and flowers are all standard things that you would expect the find in a girls 'dream' life.



After doing the other inside panels to get the layouts that i wanted, I then had to think about colours etc that would work with the rest of the digipak. I decided that it would be too much one colour if I used the purple from the front cover, so I then decided that I would use another hue of purple. This meant that it still fitted in with the theme but also added another level and made the whole piece less boring.

Above are the two final inside panels that I will use.

Sunday, 13 March 2011


I finally decided to use this version of the inside panel. The blue goes with the blue in the front cover and washed out effect on the circle part makes it less harsh on the eyes, but still gets across the point of brightness and colour.

This is the right hand side inside panel. I found some old wrapping paper at home with this pattern on and thought it went well with the theme of my video and was good colours to fit with the mise en scene of the digipak. With this firs draft, I felt that it was too bright and a bit of an eye sore so I explored ways to make it less harsh.

I decided that the blank background was boring and too simple, so I added a worktop into the picture to give it some sort of surrounding.

The first inside panel for my digipak was the left hand side one. I wanted to use something of relevance to the song itself and something that related to the video so that the audience could associate this cd digipak with that song. Originally I drew an old suitcase that could represent her 'packing up' her worries and leaving them behind, but the this didn't look very interesting on the page as basically the drawing was simply a box. Instead I chose to use the old fashioned radio, which features in the video as well.

I wanted to keep the design simple and effective to create the feel of a pop art drawing.

Influences for digipak


Below are some influences for my digipak and the style that I would like to do.


I think these images look really effective even though they are simple which is the style that I would like for my piece. The picture has to look as if it has been 'doodled' to represent what the girl is dreaming of and I think that this style does it in a good way. The black outlines are especially something that I think stands out and makes the piece eye-catching.

Saturday, 12 March 2011

Ancillary task 1 - Digipak


Afterwards I sketched the font that I needed out and scanned these in as well. I think this aspect brings the piece together and I feel that the writing makes it look professional. I also think that the style of the piece fits in with the genre of Eliza Doolittles music and personality.

Once I had finalised the cover for the single, I could then develop it through onto the back. As on the front cover the sky was bright and blue (daytime), I thought it would look cool to contrast this and do a night scene on the back cover. The same style was used - hand-drawn - and with some effects on the flower and heart to make them stand out and look more aesthetically pleasing.

Wednesday, 9 March 2011


Finally, after getting other opinions and analysing the pieces I decided on the final front cover. I went with the original one, but instead of adding the picture to the space I incorporated the title of the track to fill the space up. I am happy with this piece and think it fits well with the theme of my music video.

Ancillary task 1 - Digipak


Again, even with only the fence at the bottom I felt that there was still something missing. As in my first idea I had mixed the two medias of pictures and drawings, I thought I would give this another go. And chose a picture of Cesca that made it look as though she was leaning against the fence, with her world behind her. I thought the idea of this was good and worked well, but at the same time it still didn't have the correct feel that I wanted for my digipak. Feedback of this said that it felt more like a children's TV programme advert rather than a digipak and I agree with this.

Ancillary task 1 - Digipak


As a further development to this idea, I thought the space under the 'Doo' in Doolittle was empty and thought it might be better if there was something else included to make the piece more interesting. I added a fence to the bottom the digipak which added another level to it and made it seem more personal, as if the viewer was looking over the fence into her world.

Ancillary task 1 - Digipak


Above is the first draft of my 3rd style of digipak. Instead of using 3D font I decided to go for a more simplistic doodle of the writing. The imperfections in the sizes of the letters and the lines give it a more homemade feel which is what I was hoping for. I added an effect the the writing so that they stood out more as obviously this is the artists name and although the picture may draw the audience in, the name and track is what you really want to advertise.

Like my previous ideas, I used to idea of a fantastical dream world where the grass is bright green and the sky bright blue, with colourful flowers and rainbows. The connotation of this is the fact that the girl in the video may be self conscious but in her dreams she can be confident and happier. This is what the bright colours and cartoon style of the digipak represents.

This design is my attempt at the Mika inspiration digipaks. I really like the background of it and the style of the drawing with the bright colours as I think this represents the feel of the music video particularly well. I've included a sky at the top with a cloud and a sun, a rainbow and grass in the right hand corner and then other random shapes and patterns. With this design I used the drawing as a picture of a fantasy so a dream world in which it is sunny and rainbows all the time. This correlates with the video as the girl is fantasising about being self-confident and in her dream world this could come true. A flaw with this design was the font. When doing the first sketch of this digipak I didn't think about the fact that I put 'Doolittle' above 'Eliza' and on reflection and from feedback this doesn't work very well and is quite confusing.

I decided that I will save this sort of design for my magazine advert and then try out a more traditional hand-drawn cover.

Ancillary task 1 - Digipak inspiration

The inspiration for my digipak comes from the likes of Mika, where he has used a hand-drawn pop art kind of style which I think is really fun and effective. The colourfulness of the covers fit perfectly with the style of Mika's music and would also accompany the style of 'Pack Up' very well. I think that these digipaks are extra interesting because of the amount of detail the designer has used in them. This is something I may develop for my own digipak and make it more simplistic, as this will be easier for me (not being the greatest artist) and also less time consuming, but still have a more professional feel to it than my first attempt.

Ancillary task 1 - Digipak

The first attempt at my digipak was the above cover. I thought it would be quite cool to use a hand-drawn style for the writing and then incorporate images of Cesca into this to mix the two styles. First of all I created the font by drawing it and scanning it into the computer, and then I manipulated the pictures in Photoshop and copied them in. I feel that the idea of this digipak was a good one but I was not able to carry it out in the most effective way and it ended up looking amateur and not what I wanted. The pictures of Cesca didn't particularly go together very well in terms of mise en scene and because the photos were originally taken in different lights this was hard to get right and make them look like they hadn't just been copy and pasted.

Thursday, 3 March 2011

Making the digipak



For both the making of my digipak and my magazine advert I used Photoshop. I chose to do this as it was the easiest form of editing images and I was fairly confident using it as have used it for previous projects.

Wednesday, 2 March 2011

Change of storyboard

When I was editing my piece, I found that there was not quite enough footage to cover everything I wanted, so this therefore meant I had to come up with some more ideas to incorporate and pad out the whole piece more. I decided to film a new location, and to represent the man that sings the sample in the chorus, have Cesca turning a radio on which then plays the song, and she can be dancing to that. I thought it would be effective to incorporate another part of 'before and after' where she drops an egg on the floor (showing she is clumsy and fed up before) and then it rewinds and plays again, showing how her life has turned around for the better.

Friday, 18 February 2011

Shot list

Shot list

XLS – Panning Shot – Setting up location

MCU – High Shot – First shot of Cesca

Pan up – Shot goes up to the sky which then fades to black to show the passing of time

LS – Flashback – Panning shot of her walking and falling over

MCU – Crab shot to the right – Cesca turns radio on and dances around kitchen

BCU – Animation - Shot of the radio

MLS – Eye level – Cesca sitting down on wall miming

LS – Eye level – Spinning round lamppost

MLS – Panning shot – Forest scene of Cesca walking

CU – Eye level – Magazine scene – Reading a magazine

Stop motion section of magazine blowing in the wind

CU – High shot – Feet stepping through leaves

MCU – Cesca in the park

Stop motion of penny’s and pounds

BCU – Animation – Shot of the radio

MS – Low shot – Cesca miming to the camera (street scene)

MS – Eye level – Graffiti scene, dancing around

MCU – Tracking shot – Walking through streets

MCU – Slightly low shot – Walking through woods

MLS – Kitchen scene – Cesca dropping the egg

Panning shot then tilt down – Location shot

Zoom in – Location shot

Zoom out – location shot

MCU – Graffiti and street scenes, walking around

CU - High shot – Cracking an egg (right this time rather than dropping it)

BCU - Tilt up – Shows Cesca’s face being happy

MLS - High shot – by the river, Cesca miming

MCU-MLS - Crab shot right – Walking away into the distance

Worms’s eye - Location shot

Bird’s eye – Location shot

BCU – Radio being turned off

Thursday, 17 February 2011

Mise en scene

One of the main focuses is my piece needs to be the mise en scene as this will enable me to get across emotions and atmosphere towards the viewer. Although when filming I tried to think about this by choosing interesting locations that used colour and setting well, the main way in which I will get across mise en scene of the piece will be through the editing process. There are two main sections in my piece; before she gains confidence and after she gains confidence. This therefore means that I will have to somehow try and make the difference in these two sections contrasting and different in order to show the viewer what is happening. I decided to edit the piece so that the beginning is dark and dull and got a slightly 'blue' feel about it to represent the characters mood, then when she wakes up in the morning everything will be bright and colourful to show that she is happier and loving life. I will use a slightly more red/orange tint to these sections as this shows worth and excitement.

Narrative of the piece

I wanted to experiment with the narrative structure of my piece to make it slightly more interesting. I incorporated the use of flashbacks to show different, contrasting experiences that the girl had, before and after, she gained her confidence. The piece starts with her in real time in her bedroom, then as she is explaining about how bad life can be there is a flashback to her tripping up/falling over which symbolises how she feels about her life. Then it flashes back to her in normal time and there is a change of night to day. When she wakes up in the morning all her troubles are gone and the rest of the piece goes on to show how she grows and is happy with her life again. The scene that she saw herself in of her falling over is replicated again but happy and she also stops herself from tripping up. I feel that this is a good way to show the contrast between the two sections of the piece.

Tuesday, 15 February 2011

Filming update!

The filming went fairly smoothly and me and Francesca managed to get everything done over the weekend! There may be a few hiccups with the timing as some shots involving the fast forwarding sky shot will be done another time but this is a good start! I'm happy with what we got and now just need to get it all edited :)

Drawbacks with filming

When I had planned to film over the christmas holidays my actress for the video had an emergency and was no longer able to film that day and wasn't free any other day. This meant that I had to postpone the filming until we were back at school, and even then it was difficult to fit the filming time in when we were both available.

In order to make this slightly easier, I re-looked at the places I wanted to film in. If we done one afternoon filming to shoot at the place in Norwich (chapelfield gardens and subway) and then another day we could do all the rest of the filming in and around Wymondham (street scene, forest scene etc). This unfortunately meant that I had to disregard the beach scene, but I feel that I should be able to make up for that by doing the other scenes well.

Tuesday, 8 February 2011

Character notes

Here is the notes that I gave Cesca to read about her character. I used this in order to allow her to get a feel about the character that she would be playing so that her performance would be exactly how I wanted it to be.

Your character is an 18/19 year old girl who lives in a quiet town. Her life is not the most exciting and she often embarrasses herself due to her clumsy nature. This makes her self-confidence even worse until one day she has a revelation that it doesn’t really matter about being clumsy, and things will just go right if you relax and calm down. The video is a story of her journey of realising this and how good life can be after you gain a bit of confidence! Before her revelation she is a quiet, shy girl yet afterwards she is more confident and bubbly. This girl is supposed to represent the artist in her struggle to find herself as a popstar and now finally having made it she is loving life. The artist is an urban popstar who is very cool and care free so that needs to come across in her performance.

Monday, 7 February 2011

Lip Sync/Lip Dub

Wikipedia - Lip sync, lip-sync, lip-synch or lip-sing is a technical term for matching lip movements with voice and can refer to any of a number of different techniques and processes.

Because the film track and music track are recorded separately during the creation of a music video , artists usually lip-sync to their songs and often imitate playing musical instruments as well. Artists also sometimes move their lips at a faster speed from the track, to create videos with a slow-motion effect in the final clip, which is widely considered to be complex to achieve.

A lip dub is a type of video that combines lip syncing and audio dubbing to make a music video. It is made by filming individuals or a group of people lip synching while listening to a song or any recorded audio then dubbing over it in post editing with the original audio of the song. There is often some form of mobile audio device used such as an mp3 players. Often they look like simple music videos, although many involve a lot of preparation and production. Lip dubs can be done in a single unedited shot that often travels through different rooms and situations within a building. They have become popular with the advent of mass participatory video content sites like YouTube.

Tom Johnson, a technical writer who blogs about Web 2.0's effect on communication, describes a good lip dub as having the characteristics, or at least the appearance, of spontaneity, authenticity, group participation and fun.

For my piece I am going to need to use the technique of lip dubbing as this is a population convention that is seen in pop music videos. With this help I have decided that I will need to acquire something to play the song off so that Cesca will be able to mime the words in time, so that when I put it together in editing the timings are correct.

Sunday, 6 February 2011

Storyboard


This is a rough first draft of the video, not all of it has been done. The 'tweet' section in the song has not been drawn on the storyboard as this will all just be little random shots of locations and things that relate to the video and therefore thought this would be too much to draw!