Sophie: One thing that I personally didn't want to use in the production of my work was the use of screen shots, and where possible I didn't want to use any photography either. I thought that this would tie in well with the 'fantasy' theme, as photography would look too real, whereas a hand drawn picture looks like it has come straight out of someones imagination.
Presenter: Very understandable. But didn't you use photography in your magazine advert?
Sophie: This was one area that I thought it would work by using photography. You will notice that I did use other medias mixed with the photography to create an even more contrasting feel between 'real' and 'fantasy'. I wanted to make the image seem as though the character was in a daydream yet we can see what was going on in her head where all these random thoughts were flying around. Although some feedback I heard said they thought the piece was too busy; I think this is more realistic as people don't just have a simple thought in their head, they have lot's of random ones flying around.
Presenter: Okay. So, you've mentioned that you kept the theme of a fantasy world running through all the pieces. Would you be able to explain to the listeners some ways that you done this effectively?
Sophie: No problem. Even though I didn't take screen shots of the actual video to use for the digipak or magazine advert, I still tried to incorporate key themes from it such as trees, suns, flowers, grass etc. I feel that this made sections like the digipak especially more relatable to the song, which would then improve chances of it selling. If people can recognise that the front cover of the digipak relates to the video, then they are more likely to think "Ah I love that song!!" and purchase it. The fantasy world that she was dreaming of was also fun and bubbly; like the artist herself. This shows the audience what kind of personality, and what kind of music that artist may be heading to create in the future.
Presenter: I've got to say that one of my favourite aspects of the video has to be the different costumes and style that you gave the artist. Fancy giving us a quick tip on the fashion?
Sophie: There's really no specific style that I used over and over again. I did try and keep the whole image quite 'urban' as I felt that this is becoming bigger in music videos and audiences can relate to it, rather than if she was driving around in some flashy, designer car which realistically nobody can afford. The fashion used made made a complimentary contrast to the bright, bubbly setting around her and shows yet another side to her personality as an artist. The fashion can also be used as a way to draw audiences in. If someone is fashionable, young girls are more likely to watch what's on screen to get the latest fashion tips etc. I know I used to be one of those girls!
Presenter: There's some really good points there Sophie. I'm afraid that's all we have time for today though, you'll have to come back for another interview when you're next project is done?
Sophie: Definitely! It's a date.
Presenter: Lucky me! (laughs) Ok, you've been great Sophie but now it's time to get back to the music. Would you like to introduce the song for us?
Sophie: Sure! Here's Eliza Doolittle - Pack up, but be sure to go and check out the video too!!.....
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