This is my magazine advert for 'Pack Up'. When coming up with ideas for my digipak I especially liked the idea to have drawn images mixed with real pictures. This would further create the feel of a fantasy world. Originally I had decided to do the magazine article completely drawn and full of different patterns and colours but then I came up with this idea, which I think is more efficient for time - to fill a whole A4 page in complete detail would take a long time and I would never be happy with the outcome as I would feel it is too amateur. Instead I decided I would go with the mixed medias approach. I wanted to have an 'edgier' scene for the main picture rather than Francesca in a field or something, so I chose to have her against a brick wall, which I think fits well with the graffiti scene in the actual music video. I think these makes it seem younger in some ways. Again, I wanted to go for the feel of a fantasy world and make it look like she was in her everyday life, yet she was imagining all these things around her. I particularly like the way it looks like the flower and grass are coming out of the ground, and the sun and clouds (if animated) would be moving across the wall. I think this adds a bit of depth to the picture as well rather than a flat image.

I used the same font as is on the digipak as well which draws all three tasks together, which is how I feel it should be as they are all advertising the same song. It makes it more likely that the audience will remember that piece as if they see the advert they will instantly relate it back to the video and the digipak and make it stick in their mind; especially if it is an eye catching piece which I hope mine is.

There are a couple of downfalls with this piece. For example, it looks slightly amateur in the way the title and 'Out Now' have been put. This is something I am considering developing as it makes the piece look less professional. In order to do this I will have to look into what existing pieces have as their promotional part and adjust this to adapt my piece.