Digipak inspiration

When thinking about my digipak I decided to try andget some inspiration off the internet for ideas. I want to do a quirky colourful idea as I think this will fit in with the styling of the the video and Eliza Doolittle's style.

Another person who I like the style of is Mika therefore I thought this would be the perfect place to start looking for inspiration. I got arange of ideas thatI might incorporate inmy idea.

Stop motion workshop

I completed a stop motion workshop last friday which allowed me to experiment with different effects that I will be able to include in my video. The workshop was really good and I enjoyed it thoroughly. The people running it were really helpful and tried to encourage us with their ideas and give us inspiration to make a good piece of animation.

The main areas where I want to use stop motion in my music video are the following:

- Pennies building up in her hands, then changing to pounds and disappearing again.

- Magazine pages licking open in the wind.

Digipak Research

To start thinking about the ancillary tasks I thought a good starting point was to go out and ask people their opinions to get an idea of where to begin.
The main views that I got were:
- Want to see an interesting image e.g. the new take that cover which is innovative compared to the robbie williams which is more plain and straightforward.



- Like to have the lyrics available on the inside to sing along
- Want it to be colourful and happy
- Like it when there is abstract artwork used
- Clear nice fonts
- Like it when the font is lots of magazine letter cut outs
- Would be cool to have it in the style of something else e.g. a comic

Outfits for Video

Before I am able to film my video, I needed to plan to outfits that the main character would be wearing throughout. As it is traditional for the character to have different outfits changes throughout, I thought I would also include this in mine, and come up with 7 outfit changes for Cesca.


The first outfit would be another possibility for the woods scene. This outfit is more of a back-up outift incase we decide to film any more scenes on the day that look good. May be possible to use this for an indoor scene, maybe with her just up against a wall or something.

This outfit would be for the first scenes, where she is dancing and singing around her bedroom getting ready for bed.

The floral lacey pattern on the top and the patterns of the tights and shorts would fit well with the park scenes. The colours of cream and brown would contrast nicely with the green of the grass and plants.

For the grafitti wall scene i thought this outfit would be good and fit in well with the bright colours and feel of the mise en scene.

This outfit would be used for the town scenes. When picking the outfit we wanted to find something cool and that the character would wear in her everyday life.

In the beach scene I feel that she should be more girly and innocent, therefore this skirt is perfect for those scenes.

Although there is another outfit used for the woods scene in these pictures, I think this particular one would fit best with the feel as it is wintery and warm but the leggings still add a bit of jazz to it.

Images of my video

I have collected some images of what I hopefully will be able to create and use as interestingshots and locations. By putting them all together I've created a good feel of what the final piece might look like.

After deciding on the types of areas that I wanted to shoot my video in, I then needed to do some research about the areas that would be available for me to use in the area I live in. The final five locations include these:
- Elm hill (town setting)
- Grapes hill subway (graffiti)
- Great Yarmouth (beach)
- Eaton/Earlham park/Plantation gardens (parks)
- Mousehold heath/Earlham woods/Tiffey walk (woods scene)

After deciding these locations which are all within the Norwich perimiter (excluding Great Yarmouth) this makes the shooting much easier as you are not having the travel between ridiculous amounts and if planned right then will be time efficient. This means that next I need to think about the order of the shots that I will shoot, to minimise travelling and save on petrol.

The shot list that I am going to do is as follows:

- Wymondham, River Tiffey/Woods

- Plantation Gardens, Newmarket Road

- Eaton Park, Norwich

- Earlham Park, Norwich

- Chapelfield Gardens, Norwich

- Grapes Hill, Norwich

- Elm Hill, Norwich

- Mousehold Heath, Norwich

- Great Yarmouth Beach

Copyright

Copyright protects the original literary, dramatic, musical and artistic works. It allows an original work to be considered a property that is owned by somebody. In music, the copyright begins automatically once a piece of music is created, and documented or recorded. Copyright lasts generally for a period of 70 years.

In order to solve the copyright issues with my piece of music I thought it would be easiest for me to email Eliza Doolittles company/management and ask for their permission to use the song and post it on YouTube. The response that I got was very positive and I was lucky just to even get a reply so..The email that I sent to them went as follows:

'Dear to whom it may concern,
I am currently in my final year of A-Level Media at Wymondham High Sixth Form, Norfolk and for my production coursework I have chose to do a music video. Therefore I am contacting you to ask for permission to use the song by Eliza Doolittle - Pack Up. The work would not be distributed further than my coursework blog (http://sophieo123.blogspot.com) and possibly YouTube if that's okay. If it's possible for you to give any thoughts or feedback for a potential video then that would be really appreciated; i'm basing the theme around gaining self-confidence and having no worries as that is what I interpret the meaning as.
Thanks a lot,
Sophie Osborne'

The email that I got back was
'Sure you can! We would love to see when it's done. Good luck.'

Initial Fashion Ideas

Within my piece I would ideally like the fashion to be very up-to-date and and fashionable. The types of clothes that I will be stocking from would be highstreet shops such as Topshop and Miss Selfridge. In these shops they usually sell quite quirky and interesting clothes that also have good colours incorporated in them which would then further enhance the look and feel of my video.

Initial Location Ideas

The main scenes that I think would be good to film at are the following:

- Beach

- Forest/Woods

- Parks

- Town/City streets and areas

I think by using these locations I would be able to create some very imaginative shots and portray some interesting ideas within them. The colours of the beach huts and the leaves in the forest would be good for me to portray the idea of happiness and bright colours. As the song mentions industrial areas this is when the shots would flick to the locations such as the shops and other areas (maybe a warehouse or something around that description). Somewhere murky that i would be able to add bright coloured objects to might be very aesthetically interesting and I think it would create a good mise en scene especially for the sections of the song where it is more down-beat and unhappy.

TREATMENT

A young girls journey to gain self-confidence and not care what other people's opinions of her may be. Going to bed early on a weekend evening is not the most exciting lifestyle, but little does she know when she wakes up in the morning thing's will appear much better. She falls asleep in her bed which apparently is in the centre of a field/forest to represent the freedom that she is going to feel in the morning and while the night turns into the day all the embarrassing moments that have made her self-conscious are shown. She wakes up and gets out of bed, the sun is shining through the windows and for once she has a smile on her face. When she wakes up there is a new spring in her step and she's feeling good. As she walks down the street she reflects on days when she was just a butterfly, trapped in a cocoon, when she would trip over in the street and feel ashamed, when she would drop glasses on the floor making them smash and when she would struggle to get through crowds in the street. The whole video follows the girl have a new and improved personality, where she doesn't care about anything going on around her. She doesn't care if people are talking behind her backs and gossiping, because in this moment, she is happy. Her confidence even grows as far as her pushing the limits of what is acceptable in society, for example at one point she drops her magazine on the floor as she's walking away. As she does this the camera turns to show the people around her shocked at this new girl, and talking about the thing's she has just done. The girl also reflects on the time when she was truly care free and didn't worry; when she was a child. Shows children at the age of 5 playing in the garden. They are using a sand pit and water table toy and burying thing's, which symbolises them burying their worries beneath the sand. This reflects to the lyrics as they say about burying items beneath the sea. To represent the happiness and care free feel to the video, some of the sections, particularly the walking parts and the bedroom sections will be done in the style of a musical. People will be dancing in the street and just generally not worrying about any of the stresses of everyday life like they might usually do. Towards the end of the video the girl will be shown to overcome the same situations that she would usually have curled up under a rock over. If she falls over in the street now, then she will be getting straight back up, shaking it off and carrying on. Throughout the video the theme will be the one girl (main singer) showing you round her life and the different locations and situations that she deals with.

Todorovs Narrative Theory

As humans in media we look for a beginning, middle and an ending. The human mind wants to make sense of things and we are constantly looking for connections in different events for example when watching a film.

Todorov's theory suggests that narrative should involve a transformation through the progression of a disruption. There are five main stages to Todorovs theory of narrative:

1. A state of equilibrium (all is as it should be)
2. A disruption (usually by an event)
3. Recognition that the disruption has occurred
4. Attempt to repair the damage of the disruption
5. Return or restoration of a new equilibrium

This theory is something that I will be including in my piece. In the narrative of my piece there is not really a starter equilbrium it is more just the gaining of an equilibrium when the character becomes happy and confident.

Lyrics & Initial ideas

To come up with an idea that would suit the song and make a good video, I first decided to look at the lyrics and analyse them. I then annotated them with ideas that I thought would be effective and suit the style that I want to hopefully achieve.

Original music video

Eliza Doolittle "Pack Up" from Logan Hefflefinger on Vimeo.

Plans for half term

Over half term i am going to make a checklist of the things that i ned to get sorted so that i am then ready to get started with preparing for filming and actually filming after half term.

- Import and edit audience research

- Location research

- Create shot list the piece of interesting shots that I may want to include

- Decide fashion sense and style that i want to use in the video

- Create character mood board of the characters in the video

- Upload lyrical analysis and create a timeline for the song with my ideas along it

- Create storyboard

If i get all these done over half term and know that I am definitely ready to begin shooting then I will also try and set up some correspondence with people to get feedback or to arrange times when I will be able to film, e.g. if some is going to be filmed in a park or shop, then I need to get in contact with the shop and ask their permission and find out times that would be best for them.

Music Video Research

After reading a book called 'Making music videos' I have gained more knowledge into the background of music videos and why they are so important within the music industry. Below are some key points that I found.

- Record labels specialise in helping artists develop the highest possible sales potential through marketing their music via the internet, radio play, television networks and shows. They also sell through audio and visual distribution outlets, retail stores, iTunes, ringtones etc.
- The artist must be properly developed and 'rolled out'. Videos play a major part in an artists roll out.

- 'A music video gets the viewer to react to something, to make them feel good, because we're not coming up with the cure for cancer or AIDs doing this job. A great video should make you think and make you feel something. It has to be interesting and compelling stuff that isn't the same garbage you see from beginning to end.' JEFFREY PANZER - INDEPENDANT VIDEO COMMISSIONER.

- MTV is the benchmark for all music videos and an important gauge on what's popular. To get airplay the video must have certain production values and aesthetic elements; highly stylized lighting/set design, extravagent locations, expensive outfits, fancy cars, beautiful cast members/dancers, high end visual effects etc.

- Preproduction tasks include:

• hiring the crew
• hiring art department
• hiring equipment
• ordering the film
• securing location
• completing casting
• supervising wardrobe
• arranging transportation

- Postproduction process includes:

• developing film
• transferring film to tape
• doing offline edit, where the editor takes raw footage and arranges it to the song
• creating rough cut of music video
• mastering final video

There are 8 different categories of music videos which include:
Performance - Feature artist performing. Often take place in various locations with performers wearing different outifts in each shot.
Concept - The artist neither perform nor, many times, appear in concept videos. Videos portray stories and images, never performances.
Story - Features a narrative. Has beginning, middle and end which is intercut with footage of the band/artist performing.
Gag - Relies on visual tricks. They can be shot live, also known as executing the visual effects 'in camera', such as using dolls that look like the band for the performance. Or the visual tricks can be postproduction, such as unrealistically long tongues, or impossible settings such as space.
Dance - Features choreographed dancing.
Animation - Features animated images.
Party or club - Features scenes taken place a party or dance club.
Film clip - Used when a song is featured in a movie soundtrack. Will include clips from the film that are intercut with the music video.

There are many differenct techniques used for coming up with video concepts:
Recycling ideas - Sometimes you assemble a collection of things based on a very simple theme, come from a simple place and then elaborate.
Beginning with the lyrics - Looking at the lyrics, analysing them and coming up with an idea that fits the story they tell.
Finding a solution to questions - The band - what do they look like? How do they act? Do they even want to act? What will they be comfortable with? Culture - What's going on at the time?
Finding the hook - Find one truly original idea and then work with it as the centre to create a whole concept. What is the thing that people are going to remember?
Finding the feel of the music - How the music 'feels'.
Identifying the artist - Know your market place, know your demographic, know who you're making the music video for.
Using movies as inspiration
Using books and comic books as inspiration
Being spontaneous - Coming up with ideas from everyday life.

- The basic elements of all treatments involve a narrative sequence or cut-a-way shots, mixtures of close ups, medium and wide shots or artist performing, two or more locations where artists performs, two or more additional locations where the story or cut-a-ways are seen, and two or more wardrobe changes.
- Shooting dynamic angles to tell the story enhance the videos overall look, and propel it from average to compelling is the directors goal. In addition to director must consider how to minimize unappealing shots such as double chins for beauty shots, or focus on slimming angles, especially for women, as well as beauty lighting such as ring lighting for close-up performance shots.
- In storytelling, there are different aesthetic things, for instance, how did the lighting help me tell that story? when did i go in for the close ups? If you want to be right there and intimate, you put the camera closer or you put a wider lens on it. If someone is watching someone talk, then you move a little farther away with a longer lens in order to give that feeling of distance.
- 'Wrapping out' has several meanings which apply at different times during a shoot. It can mean the completion of filming and removal of equipment from a specific location, the end of a specific day of shooting, or the completion of the entire production.
- Bluescreen and greenscreen refer to both the screen itself and the visual effects resulting from using a monochromatic coloured screen as a background for a scene.
- Rotoscoping is a technique that involves animators tracing live action movement, frame by frame, for use in cartoons.
- Computer generated imagery (CGI) is the application of computer graphics to visual effects in filmmaking.

Rethinking Song Choice

After researching people's opinions and getting some negative feedback on doing a 90's girl band, i thought my work might have more potential if i rethought my song choice. Therefore i decided to widen my search into any pop song, including current ones. After searching through for songs that were upbeat, feel-good and had a good topic/story that wasn't about love I have finally chose to do Eliza Doolittle - Pack up.

Music Video Analysis

Gwen Stefani - Hollaback Girl



In this video, i feel the dancing goes well but i also like how it is not taken too seriously and is used and displayed as a bit of fun. This is enhanced more by the use of costumes and the outfits that the girls are wearing. The mise en scene of the video is extremely bright and uses quite primary colours, and reminds me a bit of a Tarintino film which i think is very aesthetically pleasing and looks effective. Another aspect of this video that i think is important is the attitude and swagger that Gwen Stefani portrays in the video, which really sells the song and the style which is important for the music video. From watching this i have realised that it is important to get the right feel for your video and important to get the right cast. This has now encouraged me to think more about the casting aspect of my music video and made the idea of auditioning for the main parts much more appealing.

Again in this video there is the similar theme of having the lead singer in every shot and lots of close ups of their faces as well as other scenes, usually in very normal locations such as on the street or something. Even having no location at all can be effective in a music video, for example the shots of the girls in the band outfits are done in a simple studio with a black background. I think this background against the bright and contrasting colours of the costumes used and the high key lighting also gives a really creative effect.

With the camera angles used in the video i feel that there have been a variety of shots, especially in the dancing/cheerleading scenes when they are doing flips etc which have been dealth with creatively e.g. having the camera from above. This is something that i would like to incorporate in my video. In a lot of Gwen Stefanis music videos she uses themes and ideas from films, e.g. in her 'What ya waiting for?' video she used the theme of Alice in Wonderland and made the whole thing based around the fantasy of that story, which is another direction that i could look at with the storyline section of my video. In the above video i feel that she is using a Quentin Tarintino style with the yellow and red colours; especially so with the use of the car which is a signiture piece of Tarintinos work and reminds me of films such as Kill Bill.

Music Video Analysis

5ive - Got the feelin'



This is a typical 90's boy band music video and it ticks all the boxes - upbeat, cheesy dance moves, parties and friends. Like the previous video, the lighting is very high key and the colours are bright and cheery. The video has no real in-depth storyline it simply shows the boys getting picked up, travelling to the party and them shows them at the party. I like how there is a dance routine incorporated into the video and is set in the middle of the scene. They also include other sections of dancing just randomly for example whilst in the middle of a conversation or whilst walking along. I think this is effective and also adds a bit of comedy to the video.

The use of camera angles and shots in the video are also interesting. Particularly is the one towards the end of the song where everyone is dancing in a circle, and as the camera rotates round the circle there are different people dancing in the middle of it as well. This is also like a point of view shot as if it has been filmed from a persons eye who is walking round the circle. I think it works really well and would be something i could experiment with within my music video as it adds an element of fun to it. Another section which i think is fun and works well is the end when everyone is in the pool, and there is a lot of scope for doing different effects in the water e.g. experimenting with underwater shots and different angles.

This music video goes especially well with this genre of song, and is a perfect example of a pop video. I think it's effective when they are all in the car at the beginning and all bobbing their heads to the beat, as this makes you want to join in/get up and dance. I think it is important for a music video to emphasise the beat and rhythm of the song and fit perfectly with it as it instantly makes it more watchable.

Music video analysis

Natasha bedingfield - These words

I think this music video is a good example for the pop genre that i am looking at. The mise en scene with the bright, contrasting colours gives it a very light-hearted and sunny feel which I believe goes well with the type of song. The whole idea of the video is quite simple in the way that there is only one other character in it apart from the main singer and the large majority of the shots include her. The way this has been done is good and although there isn't a particular storyline that you need to follow for most of the video, it is still interesting to watch. I think it is still interesting without a big storyline because of the use of effects and props that have been used. I particularly like the use of the cucumber on the plate at the beginning symbolizing the style of the music at that point. The effects used in the video fit really well and they are quite simple to do, the use of stop motion has been used in the background of a few of the shots, for example with the books in the background. This is something that i would like to think about incorporating into my video, as I think having small bits of stop motion are equally as effective as having the whole thing done. The other effects that have been used in this music video are very achieveable especially with the use of After Effects. When the chairs are moving on there on and when there are mutiple versions of her in the same shot add a bit more to the scene and i think they work really well with the music and the rhythm of the song. The whole video is simple in both terms of production and editing which makes it a realistic thing to take inspiration from.

The mise en scene is perfect for the type of video i would like to create; fun, upbeat and happy. The only downside to this is that filming will probably take place over the winter months, and i don't have the available funding to go abroad and shoot which was probably the case for this video. The lighting is extremely high key which co-insides well with the pop genre and theme of the song/video and gives the right feel to the music video. The colour of the video is really well used and although the locations for the shots are not particularly spectacular (e.g. simply on a bench or down an alley way) they still work really well and the editing of having the same person in different places works well and is often used in pop videos. I also like the use of colouring to display different personalities, as in most of the shots here are bright and cheerful, clearly showing the happy side of the love story, yet there are also more grungy parts, for example in the alley way and also when there is just a simple black background behind her which gives the video more depth and breaks it up a bit.

The only disappointment i have with this video is that it does not include particularly interesting and challenging camera angles. Most of the shots are face on with her talking straight to the camera and this is something that i would change when making my own video as i wish to experiment with interesting and new camera angles and styles.

Another video that i also feel uses effects and camera shots really well is Black Eyed Peas 'Let's Get it Started'. All of the BEP videos have a very original and creative style to them which i think is really good, in this particular one i especially like the use of the sliding and rotating camera angles around a point.

Song choices

From the long list of 90's classics i have finally narrowed it down to the final four. I realised that because of the people available for me to use in my video it would be easier for me to do a song by a girl or group of girls. This would open up the variety of shots that i would be able to use in my video and ultimately make it better.

The four songs that i have narrowed it down to are:












- Sugababes - hole in the head















- Spice girls - wannabe














- B-witched - c'est la vie


















- S club 7 - bring it all back



I am going to ask people to take part in a poll to see which is the most popular song out of the four. This will then hopefull enable me to get a better insight to what my target audience will want to see and hear.

Audience Research

Audience Research Planning

For my audience research i have decided that getting the opinions of my audience would be a good place to start. As i am pretty sure on the fact that i want to do a 90's song i thought a fun way would be to get people in my year to sing their favourite songs that they can remember from the 90's/early 2000's.

Secondly, i am going to do some voxpops of my audience asking them mainly the following questions:

- What genres of music are you most interested in?

- Do you prefer happy or sad music videos?

- Do you prefer them to tell a story or is that not as important?

- What do you expect to see in a music video?

- Do you like upbeat music or prefer slower songs?

- Do you enjoy 90's music?

- What do you like to see in music videos that will keep you interested, e.g. different effects, good story lines.....

Top songs of the 90's

I have finally decided on the genre and what type of music video i would potentially like to make. I knew that i wanted to do an upbeat, feelgood song that i could make a fun and light-hearted video to. After looking through my music playlists i began to see that most of the songs that ticked all the boxes were from the 90's and early 2000's. This gave me a start place to look for song's from around that time zone.

Potential songs for music video:
5ive
- keep on moving
- got the feelin'
destiny's child
- bills bills bills
- independant woman
- survivour
- say my name
misteeq
- scandalous
- be with me
b-witched
- c'est la vie
craig david ft artful dodger
- rewind
sugababes
- freak like me
- hole in the head
britney spears
- hit me baby one more time
- crazy
shania twain
- man! i feel like a woman
robbie williams
- feel
- rock dj
spice girls
- wannabe
- spice up your life
- who do you think you are
lou bega
- mambo #5
eiffel 65
- blue (da ba dee)
hanson
- mmm bop
blacksteet
- no diggity
whitney housten
- it's not right, but it's okay

Lot's of these songs either have very dated videos, or do not have available videos at all because of their age. This makes them an even better choice as i would be able to modernise the videos/come up with a completely new concept altogether.

After using my own music choices, looking on the internet and talking to other people around me about what music they can remember enjoying from their childhood, these are some of the song's that were mentioned that could be possibilities for my music video.

Initial Idea

As i have decided that i want to do an upbeat, lighthearted song for my music video. Now i have made this decision i can start looking at the type of songs i want to use. I thought that using a classic song from the 90's would be fun to do as lot's of these were upbeats and fun, so done some research into songs that i used to like. One of the options that i have been considering is 5ive - Got the feelin'.

Got the feelin was the third single released by the band, and the song reached a peak of number 3 in the UK singles chart. It was originally released 3rd June 1998.

Target audience

My target audience for my piece will most likely be young girls aged 16-20, I chose to aim at this audience as i know them best and understand what they would and wouldn't like.

Plan

This year i want to
- Use a variety of interesting camera shots in order to make it more original and creative.
- Have a good solid plan and stick to it rather than coming up with dialogue on the spot.
- Become more creative and make use of editing effects that are available e.g. stop motion and after effects.
- Get the most out of my actors so they give the best performance possible.
- Use effective settings, costumes and mise en scene to engage the audience.

This year i don't want to
- Leave all my work until the last minute and not have time to make any adjustments.
- Not plan correctly and then have to make up dialogue on the spot which ends up sounding very tacky.
- Chose sets and styles carefully to fit the genre of my video.
- Not communicate with the people in my video as this will reduce the chance of them giving a good performance.
- Only do work in lessons as this will mean my work is not as good quality, instead i will make sure i work on things outside the lesson.

Research planning

At the moment i am undecided about whether i would like to go into the short film idea, or the music video but am leaning towards a music video. If i come up with a concept for the video first then it may be applicable to both so that will probably be the best place to start.

Music video
Audience Research
- include what sort of video people like to watch e.g. whether they like there to be a story told or whether that doesn't matter as much, for example i could just do different shots with lots of funky effects.
- whether they would prefer an upbeat song or a downbeat song (happy/sad)
- what styles people like as then i can see what would be a hit with my audience

Song research
- search for songs with the most liked videos and see what they have in common/what makes them good
- voxpops of what songs people like and why, also maybe what genre they prefer
- look at what is in the charts at the moment and make records

General research
- Different effects that i might want to include e.g. stop motion
- Potential settings for the video (where do i want the main set for the video to be? Or do i want to include multiple ones? If so, what would they be?)
- People i will use in the video? Different types of people, how many do i want there to be..

Short film
Audience research
- What would appeal to my audience, what different issues there are nowadays that i could maybe address?
- Would i want to focus the video around a character or other things?
- If i want to use characters what type of characters would i include? E.g. different stererotypes

General research
- What setting would i do, would i use the centre of a town, someone's house, outisde etc....
- Look at what is out there already to inspire me

General research techniques
- Voxpops
- Interviews (video recorded, sound recorded)
- Surveys/Questionnaires
- Location shots
- Personal interests
- Looking at exisitng videos for inspiration and using them as research
- Looking at different issues and stories that are in the news etc to see whether they could be transferred into a short film/music video.
- Experimenting with lighting/colour etc to find out what looks cool

G324

Children's Programme

- A little bird (any animal) flying round a town visiting different areas of it and teaching the children about them.

- Musical programme, teaching children little songs/rhymes to help them remember things.

Music Video

- Choreographed pop video, cheese fest

- Stop motion story of a person's daily routine, could be upbeat or downbeat

With the children's programme the main constraint was the fact that it would ideally be animated, yet i do not have the skills to pull it off. There are some ways that i could try and get round that such as using stop motion or something but this might not look as good and may not flow as well.

Definition of creativity

Coming up with and producing original innovative ideas.

4 characteristics of creativity:

- Imagination

- Purpose

- Originality

- Of value

' I can use things i have already learned to help me.' In product design when trying to design new and innovative products that work i have to use the knowledge of manufacturing etc to make sure it is a realistic idea.

' I like finding out new things and new ways of doing things.' Last year i enjoyed learning about all the possible different camera angles you could use which ultimately made my piece much better and was interesting at the same time.

' I try out lots of different ways to do things and solve problems.' / ' I can create things in my mind.'

Our idea was original as it didn't include the generic party scene we tried to make it less cliche by turning it into a beforehand part and they were in fancy dress to try and make it more funky and we could be more creative with the costumes etc. For the genre we were working in usually the colours are very bright and high key lighting wise, we chose to challenge this by changing the setting to a more gloomy, perhaps realistic, atmosphere and mise en scene to represent the direction that the film was going in, e.g. the drama of a car crash. The mise en scene of our film was therefore one of the main ways in which we chose to be creative.

I think that our work engaged the audience quite well and the upbeat feel to the opening was refreshing and would mean that later in the film the contrast between the good and bad atmosphere would be even more dramatic. Ways in which we engaged the audience were by using the right type of music and trying to include interesting and a mixture of different shots, for example close ups of the handles and of the faces so you also get to know each of the characters particularly well. We chose to use a slow motion effect on these parts as well which pinpointed specific aspects of the characters personalities and made it clear to the audience as well.

Children's TV Drama Research

The Top 20 Children's Tv Shows

1. Simpsons

2. The Muppet Show

3. Danger Mouse

4. Bagpuss

5. Grange Hill

6. Rainbow

7. Scooby Doo

8. Doctor Who

9. He-Man and The Masters of The Universe

10. The Magic Roundabout