Presenter: Hello! I'm Josh Turner and welcome to the latest edition of 'Media Madness'! This week I are joined with an up and coming new director, Sophie Osborne, who will be talking to us all about how to make your own pieces of work effective and giving us some useful tips. Sophie, your most recent piece of work has been your music video for Eliza Doolittle - Pack up. I've also heard on the grapevine that you created all the marketing pieces for the project such as the magazine adverts and the whole digipak. Can you tell us how you made the combinaton of all these components effective?
Sophie: Well Josh, I believe that the digipak, magazine advertisement and the video itself for 'Pack up' all went together to create a good advertising campaign for the song. I produced them so they all followed the same style which was bright, colourful and mostly hand-drawn. I felt that these aspects would show the audience that they were all part of the same 'family' and make it easier for people to relate them to each other. This is often needed in todays music industry in order to help make singles 'sellable'.
Presenter: Great, so are there any particular factors that you used in the pieces to ensure they were effective?
Sophie: Of course. One particular factor that I wanted to keep similar throughout all parts was the mise en scene. I wanted to use bright contrasting colours such as purples and yellows as they really stood out against each other and this made it more eye catching. There are also connotations for using purple as the main colour on the front cover, as this colour is very royal and also is associated with nobility and spirituality. This is extremely relevant to the 'Pack up' narrative as in some ways the character is noble, and also spirituality can be represented in the fantasy that she is having about becoming self confident.
Presenter: I see yes, purple has always been my favourite colour.
Sophie: (laughs) Mine too! I suppose you could say the key theme throughout the combination of pieces was the idea of a fantasy world that the girl was dreaming about. In this fantasy she feels more self confident and generally better about herself, which is something I think a lot of young girls out there can relate to! I tried to replicate this idea within the digipak and the magazine advert. I used hand drawn art so that it looked and felt like the girl may have been drawing these herself in a 'doodle' like way.
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