Analysis of feedback

From my feedback there are some positive and negative points that were made.

Positive
The first main point that was made was that the video fitted really with the song and the genre that it was for. Another point that was made was the miming was 'really effective' and made it seem more like a convential professional music video. Various people also said that there were a good range of shots and the different locations mixed with the editing gave the piece a good pace that fitted with the song. The final positive point that I can gain from my feedback was about the use of the stop motion animation and the normal animation. My audience said that this split up the piece well and the shots were really effective which i'm very pleased with!

Negative
The main negative point to gain from the feedback was about the structure of the piece. A few people said that they thought it would have been a more interesting storyline if there had been other characters used in the video and also the flashbacks could've been done better as they were not always obvious that they were meant to be flashbacks/daydreams.

Audience Feedback

1.

- Fits really well with the song

- Really like the magazine scene

- Like the different camera shots

- Lip syncing fits well when song is playing

- Overall really well done!

2.

- Varied shots

- Steady video

- Good editing with a mixture of things going on

- Liked the reverse bit

- It looks very professional and something I would expect high end music video guys to create

- Not sure what's wrong with the quality?

3.

The video looks good with the song lyrics, and it is effective when she is miming the words. The effects with the money and magazine works well. Well done!

4.

Lip syncing worked most of the time, but you should have got that other guy to do the voice, having more than one character would have added to it. The shot with the graffiti was really nice and there was some great ideas. Just could have had more structure and another character.

5.

Really good piece of work Sophie! The mise en scene and the shots really fitted in well with the cheery atmosphere of the song. I also really liked your variety of shots and setting throughout the video. Well done!

6.

- Opening shots a little blurry - Is this supposed to be like this?

- Excellent syncing with music

- Good stop motion

- Great idea - Well put together and very professional!

- Great locations

- Good mixture and flowed well

7.

- Lip syncing was very good

- Notes were cool

- Locations were good

- Motion blur for was annoying but it kinda added interest. Actually I think it detracted from a great piece of work.

8.

The whole video is really effective and works really well with the song. The radio is a great idea at the end. Your mise en scene is good it makes the whole video seem lively like the song. Well done.

9.

I LOVED IT. Great storyline, great effects, great lip syncing, great mise en scene - just great!

10.

- Love the stop motion

- So many good shots!

- No criticisms

Magazine advert

Due to the feedback that my piece was too busy I experimented with positioning of the 'fantasy' parts of the picture. I decided to have most of the flowers etc on one side of Cesca and the writing of the piece on the other side. I also made the font so that it wasn't overlapping Cescas body as this made it clearer to read. In doing this I think the piece benefitted massively as it was clearer to look at, but still included the busy sections, the only difference was that they are all in an actual section rather than dotted all over the picture.

This is my magazine advert for 'Pack Up'. When coming up with ideas for my digipak I especially liked the idea to have drawn images mixed with real pictures. This would further create the feel of a fantasy world. Originally I had decided to do the magazine article completely drawn and full of different patterns and colours but then I came up with this idea, which I think is more efficient for time - to fill a whole A4 page in complete detail would take a long time and I would never be happy with the outcome as I would feel it is too amateur. Instead I decided I would go with the mixed medias approach. I wanted to have an 'edgier' scene for the main picture rather than Francesca in a field or something, so I chose to have her against a brick wall, which I think fits well with the graffiti scene in the actual music video. I think these makes it seem younger in some ways. Again, I wanted to go for the feel of a fantasy world and make it look like she was in her everyday life, yet she was imagining all these things around her. I particularly like the way it looks like the flower and grass are coming out of the ground, and the sun and clouds (if animated) would be moving across the wall. I think this adds a bit of depth to the picture as well rather than a flat image.

I used the same font as is on the digipak as well which draws all three tasks together, which is how I feel it should be as they are all advertising the same song. It makes it more likely that the audience will remember that piece as if they see the advert they will instantly relate it back to the video and the digipak and make it stick in their mind; especially if it is an eye catching piece which I hope mine is.

There are a couple of downfalls with this piece. For example, it looks slightly amateur in the way the title and 'Out Now' have been put. This is something I am considering developing as it makes the piece look less professional. In order to do this I will have to look into what existing pieces have as their promotional part and adjust this to adapt my piece.

Magazine advert research

Before I could start creating my magazine advert I needed to gain inspiration and ideas for the usual conventions of an music advert. Above our some of the examples I gained from my research. A common trend in all of them is the information. They always include the title of the piece and the artist, as well as some information on date of sale and often some comments/reviews about the piece. The mise en scene of the Madonna and Gwen Stefani pieces are bright and colourful which I think is most effective. The Ellie Goulding piece goes with a more iconic, simple feel but I don't feel this is relevant for my piece. From these images above another convention that is seen is the use of a profile of the artist themselves, and this often takes up the majority of the piece.

Final Digipak

Below is my final digipak in the template. I am very happy with the piece, I think it has a good mise en scene which is bright and colourful. A connotation of this is that the girl in the video is longing to be self-confident but at the moment is not happy with her life and how things pan out for her. The hand-drawn style of the piece represents her fantasy world in which she is confident and life is good. I decided to do the digipak hand-drawn as then it is like something the girl could have doodled whilst fantasising about her life. The sun, rainbows and flowers are all standard things that you would expect the find in a girls 'dream' life.

After doing the other inside panels to get the layouts that i wanted, I then had to think about colours etc that would work with the rest of the digipak. I decided that it would be too much one colour if I used the purple from the front cover, so I then decided that I would use another hue of purple. This meant that it still fitted in with the theme but also added another level and made the whole piece less boring.

Above are the two final inside panels that I will use.