Ancillary task 1 - Digipak

As a further development to this idea, I thought the space under the 'Doo' in Doolittle was empty and thought it might be better if there was something else included to make the piece more interesting. I added a fence to the bottom the digipak which added another level to it and made it seem more personal, as if the viewer was looking over the fence into her world.

Ancillary task 1 - Digipak

Above is the first draft of my 3rd style of digipak. Instead of using 3D font I decided to go for a more simplistic doodle of the writing. The imperfections in the sizes of the letters and the lines give it a more homemade feel which is what I was hoping for. I added an effect the the writing so that they stood out more as obviously this is the artists name and although the picture may draw the audience in, the name and track is what you really want to advertise.

Like my previous ideas, I used to idea of a fantastical dream world where the grass is bright green and the sky bright blue, with colourful flowers and rainbows. The connotation of this is the fact that the girl in the video may be self conscious but in her dreams she can be confident and happier. This is what the bright colours and cartoon style of the digipak represents.

This design is my attempt at the Mika inspiration digipaks. I really like the background of it and the style of the drawing with the bright colours as I think this represents the feel of the music video particularly well. I've included a sky at the top with a cloud and a sun, a rainbow and grass in the right hand corner and then other random shapes and patterns. With this design I used the drawing as a picture of a fantasy so a dream world in which it is sunny and rainbows all the time. This correlates with the video as the girl is fantasising about being self-confident and in her dream world this could come true. A flaw with this design was the font. When doing the first sketch of this digipak I didn't think about the fact that I put 'Doolittle' above 'Eliza' and on reflection and from feedback this doesn't work very well and is quite confusing.

I decided that I will save this sort of design for my magazine advert and then try out a more traditional hand-drawn cover.

Ancillary task 1 - Digipak inspiration

The inspiration for my digipak comes from the likes of Mika, where he has used a hand-drawn pop art kind of style which I think is really fun and effective. The colourfulness of the covers fit perfectly with the style of Mika's music and would also accompany the style of 'Pack Up' very well. I think that these digipaks are extra interesting because of the amount of detail the designer has used in them. This is something I may develop for my own digipak and make it more simplistic, as this will be easier for me (not being the greatest artist) and also less time consuming, but still have a more professional feel to it than my first attempt.

Ancillary task 1 - Digipak

The first attempt at my digipak was the above cover. I thought it would be quite cool to use a hand-drawn style for the writing and then incorporate images of Cesca into this to mix the two styles. First of all I created the font by drawing it and scanning it into the computer, and then I manipulated the pictures in Photoshop and copied them in. I feel that the idea of this digipak was a good one but I was not able to carry it out in the most effective way and it ended up looking amateur and not what I wanted. The pictures of Cesca didn't particularly go together very well in terms of mise en scene and because the photos were originally taken in different lights this was hard to get right and make them look like they hadn't just been copy and pasted.

Making the digipak

For both the making of my digipak and my magazine advert I used Photoshop. I chose to do this as it was the easiest form of editing images and I was fairly confident using it as have used it for previous projects.

Change of storyboard

When I was editing my piece, I found that there was not quite enough footage to cover everything I wanted, so this therefore meant I had to come up with some more ideas to incorporate and pad out the whole piece more. I decided to film a new location, and to represent the man that sings the sample in the chorus, have Cesca turning a radio on which then plays the song, and she can be dancing to that. I thought it would be effective to incorporate another part of 'before and after' where she drops an egg on the floor (showing she is clumsy and fed up before) and then it rewinds and plays again, showing how her life has turned around for the better.